When buying a Roblox game, revenue is only part of the story. The genre determines how well that revenue holds up over time, how receptive the audience is to monetisation, and how large the buyer pool is if you ever want to sell again.
Here's a breakdown of the major genres and how they affect value.
Genre Rankings
Simulators have the highest revenue per daily active user of any genre (typically 100–300 Robux/DAU/month). The incremental progression loop drives consistent spending, and audiences skew younger — which means less resistance to microtransactions. Simulator portfolios are the most sought-after by buyers.
Tycoons share a lot of the same monetisation DNA as simulators — resource progression, upgrades, speed boosts. They tend to have slightly lower RPU but better retention (players return daily to collect resources). Strong genre for buyers who want predictable cash flow.
Roleplay games can be massive (Brookhaven-tier) or tiny. Monetisation varies wildly — the best RP games sell cosmetics at scale, the worst barely convert. Evaluate based on specifics rather than genre alone. Watch for high visit counts but low revenue, which is common in RP.
Fighting games benefit from competitive communities that spend on cosmetics and passes. But they're very sensitive to player count — a fighting game with low concurrent players loses its appeal fast. Buyer due diligence should focus on whether the community is active.
Story games live and die by content updates. Once the story is complete, players leave. This means a buyer is really buying the developer's ability to keep producing content — which is a risk if they're exiting. Look for games with a track record of regular updates.
Obbies are low-monetisation by nature. Players complete them and leave — they're not sessions players return to daily. Revenue per DAU is typically 20–50 Robux, compared to 100–300 for simulators. Unless an obby has a genuinely massive audience, buyers price them conservatively.
The Most Important Metric Across All Genres
Genre matters, but DAU/MAU retention matters more. A mediocre simulator with 0.05 DAU/MAU isn't worth more than a great obby with 0.25 DAU/MAU. Players returning every day is the most reliable signal that a game has real, durable value.
| Genre | Typical RPU (Robux/DAU/month) | Retention Pattern | Multiplier |
|---|---|---|---|
| Simulator | 100 – 300 | High — daily progression | 1.15x |
| Tycoon | 100 – 250 | High — resource collection | 1.10x |
| Roleplay | 30 – 150 | Medium — social | 1.05x |
| Fighting | 50 – 150 | Medium — competitive | 1.05x |
| Story | 40 – 100 | Low after completion | 1.0x |
| Obby | 20 – 50 | Low — one-shot | 0.85x |
Genre Isn't Everything
Don't let genre override everything else. A well-run obby with 500M visits and consistent revenue is worth more than a poorly-monetised simulator with 1M visits. The genre multiplier is one input among many.
The safest approach: buy games with proven revenue, strong retention metrics, and a genre you understand. The games that go wrong are usually ones with impressive visit counts but weak financials — or financials propped up by a trend that's already fading.
Browse current listings by genre on the RoValuate Marketplace. Every listing includes a data-backed valuation certificate so you know what you're actually paying relative to fair value.
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